Calendar 3 2011 - Telling the resale royalty story face-to-face
When spreading the word about the artists’ resale royalty scheme, there’s pretty much no substitute for delivering the message in person. In promoting awareness of the scheme, part of CAL’s communications push is attending regional art events where our team can speak with local contacts so that the message can filter down to artists in remote communities.
Recently, CAL’s Judy Grady and Trish Adjei attended both the Darwin Art Fair and the Cairns Indigenous Art Fair – to talk to participants about the scheme. Trish gave a presentation at the symposium at the Cairns Art Fair, prompting a number of questions from the audience. They also met with a range of different stakeholders in the northern Australian arts scene to educate artists, buyers, agents and galleries about the scheme.
According to Trish, the trip was a resounding success, fostering closer relationships with art centres, co-operatives and galleries in both Darwin and Cairns while flying the resale royalty flag.
‘Art fairs are an efficient way to promote the artists’ resale royalty, as you have your target audience there in front of you. It was also beneficial to meet with organisations such as the Association of Northern, Kimberley and Arnhem Aboriginal Artists (ANKAAA) and Desart – who are often key to communicating with Indigenous communities,’ Says Trish.
‘While it might sound simplistic, wearing our resale royalty t-shirts at these events have helped considerably in raising awareness, and we’ve given a number of these away to regional art centres so they too can spread the word.’
Read more about the resale royalty scheme on page 6.