Under a new deal struck between the Copyright Agency and the Public Relations Institute of Australia, PRIA’s Registered Consultancy Group members will be able to offer their clients a special 10 per cent discount on a copyright licence.

The deal expands and develops an existing agreement between the Agency and the PRIA. Director of Commercial Licensing at the Copyright Agency, Guy Johnson, says, “This additional agreement has been struck in response to the success of the partnership between the Copyright Agency and the Registered Consultancy Group over the past two years which, among a number of benefits, offers PR Consultancies a 10 per cent discount on licences.

“The licence allows PR consultancies to use an extraordinarily wide range of copyright material including material for proposals for new business, reports for clients on the effectiveness of campaigns, emails to clients and internal presentations. Not only is it good governance taking a licence, it ensures revenue flows back to journalism,” Mr Johnson says.

“Registered Consultancy Group members are among the most copyright-savvy professional groups in the country with a very high take-up of licences. PRIA’s RCG members have become educators and advocates for protecting copyright. As a result, we are extending the partnership, effective immediately, so RCGs can offer copyright licences to their clients at a 10 per cent discount.”

The offer is only valid for RCG client companies that do not already hold Copyright Agency licences, until 30 August 2017.