Copyright Licence for PR, Advertising and Marketing Agencies

In the PR, Advertising and Marketing sector – where informing clients and tracking the success of publicity campaigns is critical – it’s easy to breach copyright laws by inadvertently copying and sharing content without permission.

Most literary works are covered by copyright. If your employees copy and share text, tables, graphs or images that were created by others, they’ll usually need permission from the copyright owner to do so. This includes content from:

  • Newspapers and magazines
  • Online news websites
  • Industry journals.

Our Copyright Licence for PR, Advertising and MarketingAgencies gives your employees the freedom to legally copy and share third party literary content, both internal to your agency and with your clients. As we pay royalties to the creators whose works you reuse, you’ll foster the creation of new content which will benefit your agency in the future.

 

Copy and share from key publications

Specifically tailored to your industry, our Copyright Licence for PR, Advertising and Marketing Agencies gives you the right to copy and share hard copy and digital content from key publications*, including:

  • Business newspapers such as the Australian Financial Review suite and The Australian
  • Other newspapers and magazines from Australia and other countries
  • Plus journals, competitive analysis, market research data, graphs, tables and more.*

Key benefits to your business

  • Speed and efficiency

    Enjoy a fast and unencumbered flow of information

  • Ease of use

    One licence covers copyright material from millions of sources

  • Peace of mind

    All of your employees can legally reuse our members’ content*

  • Sharing with clients

    Email media coverage reports to your clients

  • Learning and innovation

    Create a culture that allows employees to share material freely

Establish a world-best business practice

Your licence:

  • Covers your entire organisation for internal use, emailing media coverage reports to clients, and more. You can also share Australian newspaper and magazine content on external websites.
  • Saves you from having to negotiate licence fees with individual copyright owners. One annual licence fee allows your employees to copy and share content from millions of sources.
  • Reduces your risk of being brought into a copyright dispute. Protect your reputation and avoid potential litigation expenses.
  • Offers a fair fee structure. Our fee is tailored to your company and is based on the number of employees, and the amount of sharing of media coverage reports with your clients.
  • Supports the publishing industry. With the licence fees you pay, you’ll help foster the creation of new content which will benefit your agency in the future.

Only our Copyright Licence allows sharing media articles with clients. Media monitoring services such as iSentia can only provide internal copyright cover.