In the PR, Communications, Advertising and Marketing sector – where informing clients and tracking the success of publicity campaigns is critical – it’s easy to breach copyright laws by inadvertently copying and sharing content without permission.
Most literary works are covered by copyright. If your employees copy and share text, tables, graphs or images that were created by others, they’ll usually need permission from the copyright owner to do so. This includes content from:
Our Copyright Licence for PR, Communications, Advertising and Marketing Agencies gives your employees the freedom to legally copy and share third party literary content, both internal to your agency and with your clients. As we pay royalties to the creators whose works you reuse, you’ll foster the creation of new content which will benefit your agency in the future.
Specifically tailored to your industry, our Copyright Licence for PR, Communications, Advertising and Marketing Agencies gives you the right to copy and share hard copy and digital content from key publications*, including:
The ‘Client Sharing’ option in the Copyright Licence for PR, Communications, Advertising and Marketing Agencies provides rights for your agency to send newspaper and magazine articles to clients, and authorises clients to send newspaper and magazine articles to your agency.
Media Monitoring organisations, such as Isentia, Meltwater and Streem, are able to provide their customers with a set of internal sharing rights via the ‘Downstream Licence‘. Sharing content outside of the terms of the ‘Downstream Licence’ – for example putting a news article on your website, posting it to social media or emailing it out – requires and additional licence or permission, such as the Copyright Agency Licence.
Enjoy a fast and unencumbered flow of information and focus on your core activity
No need to negotiate licence fees with individual copyright owners
Real compliance to protect your reputation and avoid potential litigation expenses
Share material internally, email articles to clients, and publish news content on your website or social media
A tailored fee based on the number of employees and the specific rights you need
A Copyright Licence is a simple solution to ensure your organisation is practising Good Copyright Governance. It enables staff members to communicate content-rich material in real time while being confident no one’s copyright is being infringed. All Copyright Agency licensees can promote their organisation as a supporter of Australian creators by incorporating the Good Copyright Governance tick across their promotional channels.