Copyright Licence for PR, Advertising and Marketing Agencies

In the PR, Advertising and Marketing sector – where informing clients and tracking the success of publicity campaigns is critical – it’s easy to breach copyright laws by inadvertently copying and sharing content without permission.

Most literary works are covered by copyright. If your employees copy and share text, tables, graphs or images that were created by others, they’ll usually need permission from the copyright owner to do so. This includes content from:

  • Newspapers and magazines
  • Online news websites
  • Industry journals.

Our Copyright Licence for PR, Advertising and MarketingAgencies gives your employees the freedom to legally copy and share third party literary content, both internal to your agency and with your clients. As we pay royalties to the creators whose works you reuse, you’ll foster the creation of new content which will benefit your agency in the future.

 

Copy and share from key publications

Specifically tailored to your industry, our Copyright Licence for PR, Advertising and Marketing Agencies gives you the right to copy and share hard copy and digital content from key publications*, including:

  • Business newspapers such as the Australian Financial Review suite and The Australian
  • Other newspapers and magazines from Australia and other countries
  • Plus journals, competitive analysis, market research data, graphs, tables and more.*

Key benefits to your business

  • Time efficiency

    Enjoy a fast and unencumbered flow of information and focus on your core activity

  • Ease of use

    No need to negotiate licence fees with individual copyright owners

  • Peace of mind

    Real compliance to protect your reputation and avoid potential litigation expenses

  • Collaboration

    Share material internally, email articles to clients, and publish news content on your website or social media

  • Value

    A tailored fee based on the number of employees and the specific rights you need

Establish Good Copyright Governance

A Copyright Licence is a simple solution to ensure your organisation is practising Good Copyright Governance. It enables staff members to communicate content-rich material in real time while being confident no one’s copyright is being infringed. All Copyright Agency licensees can promote their organisation as a supporter of Australian creators by incorporating the Good Copyright Governance tick across their promotional channels.

 

Only our Copyright Licence allows sharing media articles with clients. Media monitoring services such as iSentia can only provide internal copyright cover.