Meltwater, a leading provider of online intelligence solutions delivering big data insights, has announced it has formed a content licensing agreement with the Copyright Agency, acting on behalf of Australia’s market-leading publishers.
Publishers include APN News & Media, Fairfax Media, News Corp Australia, Seven West Media, Bauer Media, Pacific Magazines and more.
The content licensing agreement developed by the Copyright Agency enables business professionals to monitor and analyse premium online news and magazine content, including content behind the paywall. This is via the comprehensive media monitoring platform, Meltwater News.
“We’re very pleased to partner with the Copyright Agency and Australia’s top publishers,” says Meltwater founder and CEO, Jorn Lyseggen. “This agreement adds Australia’s top publisher’s premium content to Meltwater’s market-leading international source base and further positions Meltwater as a comprehensive provider of news monitoring and media intelligence in the market.”
Copyright Agency Director of Commercial Licensing, Ross McCaul, says, “Having Meltwater come in under this new scraper-licence framework is a great result and enhances competition in the market. It shows Meltwater’s intention to respect the copyright of publishers.”
Copyco is the publishers’ joint venture company responsible for group copyright licensing of news masthead material. The Copyright Agency led the negotiations between Meltwater and CopyCo.
Gail Hambly, Group General Counsel, Fairfax Media, and Chair of Copyco, says, “The publishers are very pleased to have been able to work together with Meltwater to produce a licence agreement that is beneficial to all parties.”
Widely used by professionals in small to medium-sized businesses to major global corporations, the Meltwater News platform provides in-depth media monitoring and analytics tools to help Meltwater’s clients follow the success of product launches and media campaigns, and track their competition. The Meltwater News platform analyses and delivers insights from media around the world.
About Copyright Agency | Viscopy
Copyright Agency | Viscopy connects users and creators of content, providing licences for the use of copyright material such as text, images, art and survey plans. Since 1974, the Copyright Agency has paid more than $1 billion in licence fees to creators. We manage the educational copying scheme for use of text and images, as well as the resale royalty scheme for artists (by Government appointment). Our members include writers, artists, surveyors and publishers. Membership is free.www.copyright.com.au
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyses billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization dedicated to nurturing future generations of entrepreneurs. For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube or visit www.meltwater.com.
Communications and Media Relations Manager
Copyright Agency | Viscopy
T: +612 9394 7685
M: +614 1373 4939
Public Relations Manager, Australia & New Zealand
T: +612 8599 7715
M: +614 4916 9997