Warhol at National Gallery of Victoria
December 3, 2015
Copyright Agency | Viscopy have been busy working closely with the National Gallery of Victoria licensing Warhol’s work for the Andy Warhol | Ai Weiwei major international exhibition on now in Melbourne.
Developed by the NGV and the Andy Warhol Museum, the exhibition presents more than 300 works, including major new commissions, immersive installations and a wide representation of paintings, sculpture, film, photography, publishing and social media.
Viscopy is working with our US partner, Artists Rights Society in New York and The Andy Warhol Foundation for the Visual Arts to licence Warhol’s works for exhibition publications, merchandise and much of the exhibition’s promotion, including TV and cinema advertising, posters, brochures and digital use.
Licensing for this exhibition included unique challenges of dealing with multiple rights, Andy Warhol works incorporated within Ai Weiwei’s works, large scale graphics and corporate sponsorship uses. We’ve worked closely between the gallery and The Andy Warhol Foundation to ensure the works are respected within their guidelines.
The licensing fees for these uses contribute to The Andy Warhol Foundation for Visual Arts which was set up by Andy Warhol with a mission “to foster innovative artistic expression and the creative process”. The Foundation remains one of the largest grant-giving organisations for the visual arts in the US.
Andy Warhol | Ai Weiwei opens at the National Gallery of Victoria in Melbourne on 11 December and continues until 24 April 2016. The exhibition will tour to Andy Warhol Museum in Pittsburgh in June 2016.