Miimi & Jiinda shares culture in Adairs collab

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Copyright Agency has licensed a fantastic collaboration between specialty retailer Adairs and Indigenous art business Miimi & Jiinda.

Mother-daughter duo Lauren Jarrett and Melissa Greenwood hail from the Gumbaynggirr, Dunghutti and Bundjalung tribes of Australia’s East Coast. Through contemporary paintings and handwoven baskets they share the history and beauty of one of the world’s oldest living cultures.

“I hope people see that I have a strong connection to my spirit and that I love my culture,” Lauren told Studio 10 during a live interview. “I walk the land and I express myself through my artwork, and I hope that people enjoy that.”

Melissa also noted how Miimi & Jiinda reflected the experiences of contemporary Aboriginal women. “The beautiful artwork that you see encapsulates the resilience and strength that mum passed on to me,” she said. “We’re carrying on that lineage in our culture and we’re honouring our beautiful and sacred matriarchs.”

Photo by Marley Morgan (@barefootwandering.photography). Courtesy of Adairs.

Copyright Agency was entrusted with the licensing for the Miimi & Jiinda for Adairs collection, which includes bedding, cushions and homewares, plus nursery and everyday items. The pieces combine rich earthy tones with pops of colour to tell stories about creation and connection to country and community.

“It was really important to us to have our artwork displayed on something of such high quality,” Melissa said. “I really want people to be able to have a deeper connection to our culture and feel a sense of pride for our shared history.”

“And as a First Nations custodian,” Lauren added, “I would like people to see that I am still living and walking and breathing my culture today in 2020.”

Miimi & Jiinda for Adairs is in high demand online and in-store. You can hear Lauren and Melissa talk more about this exciting collaboration on Adairs’ website.

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