Derivatives and the name “Andy Warhol” used with permission of The Andy Warhol Foundation for the Visual Arts/Viscopy.

December 15, 2016

Warhol Licensed for Lexus Campaign

Copyright Agency | Viscopy successfully negotiated a licensing solution between Lexus and the Andy Warhol Foundation for the Visual Arts for the auto maker’s Warhol-inspired campaign, L’exhibition. Lexus & M&C Saatchi Sydney drew direct inspiration from Warhol’s unique and timeless art to help position the car company as a luxury retailer with ‘incredible artistry’. The […]